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LMUD Presents: This Day in Susanville History – March 24, 1938

Tuesday, March 24th, 2020

Susanville’s timber based economy was hit hard by the use of cardboard boxes instead of wooden crates. ~ UNR Digital Collection

Make Susanville Wooden Box Conscious
March 24, 1938

Make Susanville “wooden box conscious” is a campaign being waged in the Lassen city and is being backed by the Advocate, which now suggests that housewives lend the weight of their influence.

Says “Observation Reflection”: “It will not be long before there is a noticeable pick-up in the use of an article manufactured in Susanville and many other mill centers… the timber here – a gift of nature. It is subject to hazards of fire, drought, beetles, deterioration after it reaches a ripe stage, and to neglect to make use of it amounts to sabotage of the most wasteful form.

“Substitutes for wooden boxes made of material shipped in duty free from beyond the boundaries of the United States, a policy which entirely ignores forest management policies in connection with conservation and the economic advantage of providing employment for thousands of men.”

For the mutual advancement of the Sierra Nevada region’s prosperity, it would be well for Renoites to cooperate with the Lassen movement.

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