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Wheels West Day in Susanville History – March 17th, 1938

Friday, March 17th, 2017

Long before the spotted owl Susanville's timber based economy was hit hard by the use of cardboard boxes instead of wooden crates!

Long before the spotted owl, Susanville’s timber based economy was hit hard by the use of cardboard boxes instead of wooden crates! ~UNR Digital Collection

Make Susanville Wooden Box Conscious
March 17, 1938

Make Susanville “wooden box conscious” is a campaign being waged in the Lassen city and being backed by the Advocate, which now suggests that housewives lend the weight of their influence.

Says “Observation Reflection”: “It will not be long before there is a noticeable pick-up in the use of an article manufactured in Susanville and many other mill centers… The Timber is here – a gift of nature. It is subject to hazards of fire, drought, beetles, deterioration after it reaches a ripe stage, and to neglect to make use of it amounts to sabotage of the most wasteful form.

Substitutes for wooden boxes are made of material shipped in duty free form from beyond the boundaries of the United States, a policy which entirely ignores forest management policies in connection with conservation and the economic advantage of providing employment for thousands of them.”

For the mutual advancement of the Sierra Nevada region’s prosperity, it would be well for Renoites to cooperate with the Lassen movement.

We are always looking for new pictures to preserve and share in our historical photo collection and we would love to see yours.Your picture will be added to our digital archive for future use and we will make sure you receive credit whenever possible. Email your contribution along with your name and a short description of what you’ve sent to A digital copy of every submission will also be donated to the Lassen Historical Society for preservation in their files.



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2 Responses to Wheels West Day in Susanville History – March 17th, 1938

  1. Fred Pace

    Fred Pace

    Friday, March 17th, 2017 at 11:41 am

    This was the beginning of the end for Lassen Lumber and Box, and for Fruit Growers Supply. They were what made Susanville.

  2. Mary Jo Williams

    Mary Jo Williams

    Friday, March 17th, 2017 at 9:58 am

    Cool photo

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