Wheels West Day in Susanville History – October 24th, 1942

The Orpheum Theater and the Golden Rule Clothing Store circa 1920.

Golden Rule Store is Sold
San Francisco Firm is Purchaser
October 24th, 1942

Sale of the Golden Rule store, one of Susanville’s oldest and best known department stores, was announced this week by Mrs. B. F. Lyle, who has been closely connected with the store since 1919.

Negotiations leading to the sale were completed a week ago.

Established prior to 1919 by J. R. Lyle the Golden Rule store was purchased in 1919 by the late B.F. Lyle in partnership with G. E. Bedell and it was operated under this management until 1923.

Bedell sold his interests to W. Morrow at that time and the partnership of Morrow and Lyle continued until 1926 when Lyle purchased his partner’s share.

Mr. Lyle had operated the Golden Rule store for more than twenty years. He had been active in all civic affairs and was a director of the Three Flags Highway Association.

Following the death of her husband three years ago, Mrs. Lyle has led active management up until the time of the recent sale.

New owner of the establishment is the firm of Levison and Schneider of San Francisco who announce that the store will continue to operate with the same staff of employees. Mrs. Lyle will continue to make her home in Susanville.

We are always looking for new pictures to preserve and share in our historical photo collection and we would love to see yours.Your picture will be added to our digital archive for future use and we will make sure you receive credit whenever possible. Email your contribution along with your name and a short description of what you’ve sent to webxtra@susanvillestuff.com. A digital copy of every submission will also be donated to the Lassen Historical Society for preservation in their files.

Don’t know how to scan your photos? Our friends at the UPS Store have offered to professionally scan your vintage photo submissions for free. Just stop by 2850 Main Street in Susanville and they will be happy to help you.

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